Wednesday, March 21, 2007
Yahoo Jumps Ahead of Competition on Mobile Search
Yahoo and Google are in a battle for dominance in the mobile search department
Yahoo recently unveiled a new Internet search engine that will allow users with mobile phones to receive locally relevant answers. Yahoo hopes the move will put the company ahead of Google, its main Internet search engine rival. The search capabilities will be implemented on every mobile phone that has an Internet browser -- with more than 85 percent of mobile users able to use Yahoo's oneSearch service.
The Yahoo! Go oneSearch is designed so that users can search for something and get instant answers with one click. Yahoo believes that most users who search for something over the Internet are looking for something locally as opposed to something of national or international importance.
"We are delivering the results consumers want with just one search, not a list of web links," said Marco Boerries, senior vice president of Yahoo's Connected Life Business unit.
The service will first launch in the United States, with select international markets targeted for later in the year.
Both mobile providers and Internet companies are utilizing the growing popularity of mobile phones that come with web browsing capabilities -- more e-mail, online maps, directions, Internet browsing, etc. are all becoming popular tools for phone users.
The Yahoo! Go oneSearch is designed so that users can search for something and get instant answers with one click. Yahoo believes that most users who search for something over the Internet are looking for something locally as opposed to something of national or international importance.
"We are delivering the results consumers want with just one search, not a list of web links," said Marco Boerries, senior vice president of Yahoo's Connected Life Business unit.
The service will first launch in the United States, with select international markets targeted for later in the year.
Both mobile providers and Internet companies are utilizing the growing popularity of mobile phones that come with web browsing capabilities -- more e-mail, online maps, directions, Internet browsing, etc. are all becoming popular tools for phone users.
Labels: yahoo+mobile search
Stumble It!
